Howard Stern and Billy Graham are people we should look to for their marketing prowess whether they intended it or not.
When you end up with 50,000,000 fans . . . you’re doing something right.
Messaging is the MOST important filter in our business.
Imagine if you’re asked to walk with 50,000 people down a hallway filled with doors. The instructions are to enter one door and one door only. As you walk you see that each door has a title like “scuba diving room”, “coffee lovers”, “bloggers”, “people who’ve been to the Taj Mahal”, “athiests” and many others.
And so you pick one. And you find after you enter you’re among thousands of other people who liked the same thing as you.
Wouldn’t it be easier to sell your ebook in the room of your choice, than it would be in the hallway of unfiltered thousands?
We’re going to talk about the building blocks of messaging as it pertains to the online world and how we turn filter into likes, pins, shares, tweets, pluses and email sign-ups.
And then we’re going to turn those folks into shares, testimonials, comments, growth and sales.
While most people think they understand messaging, most still don’t know where it needs to be most prominently displayed. Most know the common sense of it but not how to execute it.
Howard Stern ended up with 50,000,000 fans that buy his books, listen to his station, wear his shirts and champion his name. If there’s anything he does right, it’s messaging.
More about Dan:
Dan R Morris is the founder of Blogging Concentrated, a global training and development company for Advanced Level Bloggers, has been working in the online space since 2004. His career began in the infomercial world helping convert traffic driven from TV and Radio spots into online customers. He has since worked with hundreds of bloggers on perfecting their online revenue strategy utilizing the tools of social media, SEO and web copy.
Dan knows the internet provides many with full time incomes and wonderful working conditions. He believes that bloggers can build full-time incomes that provide vacations and retirement. His blog Dan’s Notes, business Blogging Concentrated, his Keynote appearances and Amplify Podcast are designed to help bloggers and online business owners achieve those ends.
Thursday, March 19, 2015 – 11am Pacific, 2pm Eastern
You just wrote a fantastic article and put it on your blog. You Tweet it, Facebook it, and even Pin it. What do you get? CRICKETS!
Do you want to know the easiest way to get tons of high quality traffic to your posts?
Gina Carr will show you how to use the power of the Social Buzz Club to build buzz around your articles, events, and offerings.
Social Buzz Club is where savvy social networkers get the word out for each other so they can drive traffic, increase online sales, and build a positive widely-recognized reputation for themselves, as well as their clients.
The community members are highly connected social media professionals, business owners, online marketers, bloggers and entrepreneurs who share each others’ content to their Facebook, Twitter and LinkedIn networks and also bookmark fellow members’ links. Social Buzz Club is a robust site and innovative social marketing tool which provides members sharing tools and buttons all in one place.
Key Learning Points:
- The best way to market your products, services, and events,
- Little known secrets for greatly increasing your influence on Twitter, and
- How to Super Charge your posts to get the maximum visibility and exposure.
More about Gina:
Gina Carr works with thought leaders to leverage their intellectual property for more profits, influence, and success. Gina has an MBA from the Harvard Business School and an engineering degree from Georgia Tech. She has started several businesses including a real estate firm and a chain of community magazines.
Known as “The Tribe Builder,” she helps passionate people build powerful tribes of raving fans. She is the co-author of the McGraw-Hill book on social media: Klout Matters: How to Engage Customers, Boost Your Digital Influence and Raise Your Klout Score for Success.
In 2014, Gina was named one of the “Top 50 Over 50” Marketing Thought Leaders by Brand Quarterly Magazine and Who’s Who Among Women in Ecommerce by WE Magazine for Women.
Relationships in the Digital and Social Age
What is influence? How is influence created and consumed in our digital world? Tamara will share insights into using the age-old power of relationships in today socially consumed economy.
Relationships in life and business are critical. Our life is built around creating successful relationships. In today’s hyper competitive economy where we are bombarded by millions of messages, how can you share your skills and influence an audience? The key, as it always has been is developing strong, legitimate relationships.
Tamara will share:
- Why relationships are critical in real life and in the digital world
- What is influence and how you can build it today
- The power of social media
- Why building genuine relationships can explode your connections and create genuine sales and engagement.
- The difference between large numbers and actual engagement in the social realm
- Why great content is key in any social context
- An overview of how you can use her trademarked RelationShift® method to transform virtually any relationship in life and business.
GET IT NOW - buy a copy of this webinar for your personal reference - $17
More about Tamara:
Tamara McCleary is a national speaker, business performance specialist, writer, social media expert and relationship economist. She has spoken to over 1,000 audiences and is ranked in the Top 1% of global Social Media Influencers, and has sold over $100 million in products & services from stage. Tamara speaks on the topics of team relationships, employee satisfaction and retention, the emerging relationship economy, social media, sales performance, customer service, customer acquisition and retention, entrepreneurship and more. Tamara’s background includes, Director of Sales and Marketing for a successful national medical device company and was named Top Sales Achiever nationally three years in a row for a biotechnology firm before launching her own successful national consulting firm based out of San Francisco, California. Tamara is the creator of the trademarked RelationShift® method, enabling individuals and businesses to improve virtually any relationship. Tamara changes lives and transforms businesses.
5 Effective Tips for Enticing Engagement with Relationship Expert Patricia Wall
How do you entice engagement when your social followers are inundated with streams of clever quotes, pretty posters and cute kittens?
You have seconds to grab their attention so they’ll pause the scroll of puppies and clichés and actually respond to your post.
Likes and Pluses are great! Do you want more engagement?
Do you want shares
that expand your reach and comments that spark curiosity?
Getting your audience chatting on social media is like being in the cluster of people at the cocktail party that are having a great time – people want in! Relationship expert Patricia Wall says popularity is a skill you can learn. Join Patricia Wall for relationship tips to entice engagement that builds your tribe.
During this webinar you will discover:
HINT: Build your tribe with mindful engagement
- Language tricks to attract your niche market
- Techniques for giving your readers that important feeling of success so they’ll want to engage
- How to use pacing to entice engagement
- How to craft your posts to target your niche and get your audience talking
- Keep your followers feeling good by avoiding tricky negative triggers
GET IT NOW - buy a copy of this webinar for your personal reference - $17