Lisa Manyon – The 3 Biggest Mistakes People Make When Writing Web Copy

(and how you can fix them)

Thursday, October 29, 2015 – 11AM PACIFIC, 2PM EASTERN

LisaManyonDo you know if your website it attracting or repelling visitors?

Would you like to know what makes your website a compelling online destination?

Lisa Manyon– also known as “The Business Marketing Architect”– shares her expert insight and new marketing and copy writing model known as the “Challenge. Solution. Invitation.™” formula .

This approach is an alternative to the standard “problem, agitate, and solve” copy writing formula that pokes at pain points, manipulates emotions, and often perpetuates buyer’s remorse.

Lisa focuses on your big vision, building relationships and reverse engineers your most powerful solution into profitable revenue streams with copy writing and content strategies (known to help produce million dollar results).

During this webinar you will …

  • Discover glaring mistakes that you can easily correct to convert web visitors into paying customers
  • Learn the FIVE elements your site MUST HAVE to build relationships and get more sales
  • Understand the TWO key reasons business owners fail to create PROFITABLE websites and make money online

Lisa is bringing over two decades of marketing, advertising and copy writing experience to the table.

So, if you’re looking to get clear on your website, your messaging (aka website copy), and your overall web strategy, then you won’t want to miss this webinar.

You may be surprised how much you LIKE marketing and will enjoy the process of getting your web copy done well.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More About Lisa Manyon

Lisa Manyon is “The Business Marketing Architect” and creator of the NEW marketing and copywriting model for success, a simple 3-step “Challenge. Solution. Invitation.™” formula to create marketing messages with integrity as featured in Inc. Magazine and #1 Bestselling books Wonder Women and Engage. Recipient of the People’s Choice Award at the 29th California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking engagements, workshops and consulting. She offers a FREE Copywriting Action Plan on her APEX award-winning blog here www.writeoncreative.com

Tina Dietz – Marketing For People Who Don’t Like To Market

…But Like The Sound Of Their Voice

dietzDo you love working with your clients but you don’t want to endlessly push and promote people into buying your stuff?

International business expert and bestselling author Tina Dietz MS, NCC is going to join us from her home in Costa Rica to show you how to use your authentic voice (even if you’re an introvert) to effectively get your message out, build your tribe, and bring clients and customers to your door while keeping your sanity.

This is a one hour master class-be prepared to take notes and get ready to get your questions answered!

You’ve got expertise, you’re great at what you do, you love serving your clients, and YOU. DON’T. ENJOY. MARKETING. Maybe you’re uncomfortable with “selling yourself” (which definitely doesn’t sound fun anyway), maybe you’re not sure where to start, or perhaps you’re juggling a gazillion different things and you’re too damn busy.

Tina will show you how all the marketing content you could ever need to effectively get your message out, build your tribe, and bring clients and customers to your door is within you. **and how to get it out of your head where it’s going to do some good, pleaseandthankyou

You’ll learn how to create everything you need without spending tons of time and wracking your brain-social media posts, articles, newsletters, teleclasses, webinars-even information products for additional streams of income.

We’re also going to demystify the world of outsourcing and make it easier for you to take steps so that you don’t have to go it alone or break the bank.

This is NOT about ‘magic bullets’ or ‘formulas’ or ‘secrets.’ This is solid business training that you’re actually going to be able to implement regardless of what industry you’re in.

Oh, and this isn’t about using other people’s content either because nobody is you-er than YOU and that’s a good thing!

This session is especially useful if you’re a solo entrepreneur or partnership and you don’t love marketing and want to grow your business in the most authentic, effective, and fastest way possible.

Tea and chocolate consumption while taking notes during this class is optional, but encouraged.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Tina:

Tina Dietz MS, NCC is an internationally acclaimed business coach, bestselling author and speaker who helps solo practitioners build full, thriving businesses with a lot less stress and a lot more joy! Tina is a 4th generation entrepreneur and therapist well familiar with the challenges of raising a family and juggling multiple priorities while growing a business, and prior to starting her coaching practice in 2006 she was a college educator and director of business development. Tina has been featured on ABC, in national magazines such as Massage & Bodywork, and around the radio dial. Tina and her family live internationally and they are currently based in Costa Rica, Florida, and New York. For more on Tina’s work, visit http://www.thisistinadietz.com

Susan Gilbert – How to Create a Wikipedia Page

Noteability is the Word of the Day

susan-gilbertWHY WIKIPEDIA? FOR “PAGE ONE” EXPOSURE!

If you want more recognition and influence in today’s online oriented world, a Wikipedia article may be your ticket to greater exposure.

Wikipedia is a culture unto itself with no one management source that oversees what sticks and what gets deleted.  We will cover what some of those pitfalls are; and, why having a Wikipedia page is worth the effort if you have the right qualifications.

[info]Read more about the value of being found on Wikipedia in Susan’s article at Social Buzz Club. Click here.[/info]

Learn the top four reasons for having a Wikipedia Page:

  1. Great exposure. Wikipedia is a high-traffic website and is the first stop for most Internet searchers.
  2. Reputation management. Your Wikipedia article will likely land on “page one” of an Internet search – elevating your reputation to top position in viewers’ eyes.
  3. Increased trust. When your name pops up on Wikipedia, you have gained instant credibility and trust – a third party article about you has merited inclusion on this public information resource.
  4. Fact-based coverage. Wikipedia pages are devoid of opinion or marketing hyperbole and are widely considered to be an “encyclopedia” of factual information. This is good for you – your essential information is not cloaked in propaganda.

And, last but not least, if you are interested in elevating your Klout Score, a Wikipedia page will do that as well.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Susan:

Susan Gilbert has evolved years of traditional business experience into several cutting edge projects.  As the author/publisher of her Bestselling gift book, “The Land of I Can”, co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, and Kindle author for “Klout Score: Social Media Influence”, she understands book promotion.

If you are active online, you’ll see her on Twitter, Facebook, LinkedIn, Instagram and Pinterest daily.

She helps authors, speakers and small businesses with her famous Website Makeovers, social media and book promotions, and traditionally has also been a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more.

Karen Dietz – How to use content curation to accelerate business growth

Parcher-extraFind your voice, amplify your voice, stand out from the crowd

Learn how curating content on a topic creates authority, simplifies marketing, amplifies your point of view, tells your story, and brings all kinds of business opportunities. Save time, produce results, and have fun.

What the heck is content curation — and why should I care?

Content curation is finding quality articles on the web, writing a mini-review (microblogging), and then sharing all across multiple social networks quickly and easily. It’s curating your own work and the work of others. You tell your story and amplify your business offerings while creating win-win relationships with other content providers.

You should care because content curation is your ticket to simplifying your marketing while adding more value to your audience and establishing your authority. It’s all about amplifying your work so you can easily be found on the web and generate more business.

During this hangout we will cover:

  1. What curation is and is not
  2. How curation adds more value for readers
  3. What business benefits curation brings
  4. Who should curate content and who should not
  5. How to get started and do it really well
  6. How to save time marketing and have fun

What has curation brought me?

  • Expert status and solid reputation. 
  • Being a trusted resource that people turn to. 
  • A book deal. 
  • A TEDx talk. 
  • Business gigs. 
  • A global community. 
  • Valuable connections. 
  • 14,600+ followers.

I will share with you all my secrets and best practices for curating content that will help you expand your business.

Don’t miss this hangout — there’s lots to talk about! Let’s get your questions answered and have an awesome time together.

GET IT NOW - buy a copy of this webinar for your personal reference - $17

More about Karen:

Karen Dietz, PhD, the owner of Just Story It based in San Diego, CA, is a 25 year veteran in business storytelling. She works with leaders and organizations to find and tell their most compelling stories. Why? To accelerate their business and expand their influence. 

She wrote Business Storytelling for Dummies (2013) with Lori Silverman, and is the top curator globally on business storytelling at www.scoop.it/t/just-story-it. This is where she shares for free her reviews of the best material she can find on leading and growing your business with stories.

Karen draws on her experience in Fortune 500 companies, start-ups, and non-profit organizations to provide practical experience, guidance, and story tools that can be put to work immediately.  

Barbra Bannon – Content Amplification That Works

barbrabannon_sm (1)Owned, Paid, and Earned Media Strategies

Media Relations has changed dramatically over the last 5 years, shifting from a small majority of companies having major influence and authority to more of a distributed influencer network of bloggers, corporations, and citizen journalists.

Corporations have become their own publishing companies, creating powerful and professionally produced content that really takes charge of their reputation in the marketplace. Overall, brands are relying less and less on traditional media channels.

So what channels are working?  How are new media professionals succeeding?

In this presentation, Barbra will lay the framework for how to identify, nourish, and connect with the people and communities that you will need to create highly customized, interconnected webs of earned, and paid, content partners to leverage your content.

  • Learn to use content suggestion engines to amplify your content
  • Connect with influencers in key communities
  • Build your networks to become a powerful influencer yourself

GET IT NOW - buy a copy of this webinar for your personal reference - $17

 Continue reading