Thursday, April 24, 2014 – 11am Pacific, 2pm Eastern
Owned, Paid, and Earned Media Strategies
Media Relations has changed dramatically over the last 5 years, shifting from a small majority of companies having major influence and authority to more of a distributed influencer network of bloggers, corporations, and citizen journalists.
Corporations have become their own publishing companies, creating powerful and professionally produced content that really takes charge of their reputation in the marketplace. Overall, brands are relying less and less on traditional media channels.
So what channels are working? How are new media professionals succeeding?
In this presentation, Barbra will lay the framework for how to identify, nourish, and connect with the people and communities that you will need to create highly customized, interconnected webs of earned, and paid, content partners to leverage your content.
- Learn to use content suggestion engines to amplify your content
- Connect with influencers in key communities
- Build your networks to become a powerful influencer yourself
More about Barbra:
Barbra Bannon the Principle Firestarter at Spark Evolution a social strategy and online marketing firm. She is a founding member of the BOSS Alliance, an exclusive organization of executives with proven track records in professional excellence. Her focus is in neuromarketing and its use in crafting persuasive and sticky messages to influence and engage culture towards a socially responsible vision of the future. She is the author of “How to be an Online Marketing Rock Star”, an online marketing maven, a social entrepreneur, teacher, student, philosopher, writer, and idea addict. She works with universities, corporations, and professional associations to educate their members in new media, and writes for a variety of publications including Under30CEO.com. Her course topics range from “the modern media ecology and what it means for your brand” to “using social media to explode event engagement”. She is the former owner of Cranky Creative Group, an out-of-home advertising and graphics company where she served clients such as Mercedes Benz, Lenovo, Blue Cross Blue Shield, and Kroger.
Get Paid for What You Know and Fill Your Sales Funnel
If you are like most business owners, you are constantly looking for fresh and innovative ways to get your message out in front of new prospects.
You have great products or services but find you need to get your message out in front of more people in order to build a thriving business.
You may have tried traditional social media marketing strategies such as Facebook Ads, Featured posts on Twitter or Guest Blogging…
But did you know you could get paid to fill your sales funnel? Thanks to a fairly new tool called Google Helpouts, there are people online looking for answers…answers you could probably provide and best of all, they are willing to pay you for your expertise.
This webinar will provide simple yet powerful strategies to extend your brand reach to a new audience, get you paid for what you know and fill your sales funnel with ease.
- Learn the purpose and value of using Google Helpouts to grow your business
- Learn the steps you need to take to setup your own Google Helpouts
- Discover helpful strategies for marketing your Google Helpouts
Don’t miss out! This new tool will take off… get on it early!
More about Lethia:
Lethia Owens is redefining the modern approach to personal branding and online marketing with her magnetic programs. As the nation’s leading expert on the art of building brand influence Lethia has helped thousands of people reinvent themselves as powerful success magnets through her insightful books, powerful presentations, and inspiring story of determination and perseverance. Lethia is ranked #8 among the top 30 brand gurus in the world.
She has written 9 books, 5 of which are best sellers and she uses her passion to help her clients turn their gifts, talents and passion into their competitive advantage in the marketplace. In her latest book Your Brand Influence: The Art and Science of Building an Influential Personal Brand, Lethia continues her tradition of elevating readers to new heights through real-life examples of personal branding and techniques on how to stand out among other industry professionals.
It’s About the Offer
Are you focusing on Facebook Ads to create social buzz for your business?
Discover the 3 biggest reasons Facebook Ads Fail, how to create ads that your audience wants to see and wants to click on, and The #1 Reason you’re not getting the clicks you want and the conversions you need to sustain your business.
Your Facebook FanPage presents an opportunity for your business. But most marketing efforts will fall short from benefiting from the Facebook Ad Sizzle. In fact, most marketers struggle to create an effective ad campaign that increases ROI for their business.
Learn how to increase your exposure using Facebook Ads so that you attract the right customer.
In this webinar you’ll learn:
- How to focus on entry-level ads (like boosts).
- Where NOT to focus (hint: You may be focused on your Facebook FanPage metrics [reach] which is not the answer).
- How to use Facebook to WIN with your customers.
- How to market using your Facebook page while simultaneously using other platforms so that you engage your audience from different angles.
When you Master these Facebook Ad survival skills and your business will thrive.
Generating leads effortlessly
One of the best kept secrets for generating targeted leads, building a mailing list and converting clicks to cash is Pinterest.
How would you like to make money while you sleep?
I do it all the time and in this webinar I am going to share 3 time tested and proven strategies that have worked for Fortune 500 Companies and will work for you as well. One of the best kept secrets for generating targeted leads, building a mailing list and converting clicks to cash is Pinterest. The profits that can be made, when you understand how to utilize this powerful profit platform are mind blowing.
In my free webinar, we cover how to build your brand, tell your story with visual content and exactly how to do that with power images, SEO Secrets, how to connect most of your social media to leverage your time, build a massive buying database and best yet – close sales easily and effectively. And…that’s just the tip of the iceberg.
Here are some of the business building insights we’ll cover:
- Preence on Pinterest
- Targeted clients
- Building engagements
- What most business owners are not doing
- Using Pinterest as a PR Platform
Do you feel like you’re living on a hamster wheel and can’t get off…or you won’t make any money in your business?
It may be time to transform your business into a smoother running, passion-driven, freedom-based and moneymaking adventure.
Get out of overwhelm!
Do you have too much to do currently in your business or too many ideas and no time to implement them all?
This week’s webinar is going to help you find a way to simplify what you’re selling in your business in order to serve more of your ideal clients at the highest level.
As a speaker and a business owner, when we got into business, we had dreams of:
- Flexible schedules
- More time with family
- More money and freedom
- More balance and less stress
Yet what we got was:
- Longer hours
- Big investments
- Huge to do lists
So, how can you transform your business into a smoother running, passion-driven, freedom-based and moneymaking business? You can decide to change it up. Add new business models, leverage your time and expertise into programs and services that you love to deliver…AND others receive terrific value from.
Why you want to attend this presentation and what you’ll get out of it:
New ideas & strategies to create and enjoy your business fully, so you can serve at the highest level and transform more lives, faster, with your gifts.
- The secrets to quickly and easily developing your own leveraged business models that work for almost any industry or business
- When and how best to host your own live 2-3 day event where you may launch your own high end program
- Learn Kat’s Interactive Sales Conversation Techniques for converting ideal clients into high end programs
More about Katrina:
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the author of Love Yourself Successful and the creator of the JumpStart Your Marketing® & Sales System of which she holds live events on every year. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline relationship marketing strategies, leveraged business models plus she kicks you in the butt to implement it all too! Katrina is an energetic speaker and award-winning coach who has been featured on the Oprah and Friends XMRadioNetwork, various other print and online magazines, ABC and TheCW. She’s also a contributor for numerous women’s business organizations and websites such as the Women Speakers Association and Today’s Innovative Woman Magazine.Get her 5 Free Business-Building Gifts online at www.JumpStartYourMarketing.com/freegifts!